Match.com Ads

It looks like Match.com is going for select target demographics instead of making broad ads to appeal to the masses.

This example is an appeal to gays/metrosexuals:

Match.com Ad - Style Director

This example is an appeal to the hair-loss prevention crowd:

Match.com - Nioxin Ad (Receding Hairline)

This example is an appeal to a niche homosexual demographic:

Match.com - Powerbottom Ad (Gay Bears)

Interesting, for sure.

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