Thermo Looks *REALLY* Cool; Apple Needs a New Name

Adobe has been busy making cool new tools, and one of their upcoming tools, Thermo, looks like it’s going to be absolutely amazing.*

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*Granted, like all new tools which generate code, it’s bound to generate some smelly code… but wow, the fact that they’re working in this direction is awesome.

Adobe sure seems to do a lot right. Quite unlike a certain fruity company which is rapidly losing my affection at a rate much faster than Microsoft ever could, Adobe underpromises and overdelivers. There have been numerous moments recently when I’ve seen a demo of some upcoming Aodbe technology that just wows me… and they deliver.

Since the firmware upgrade for my iPhone has now put me on a phone call with Apple Technical Support (a nice guy who doesn’t seem empowered to actually accomplish or know anything… I’ve been on hold for at least 1/2 of the call) for the past 45 minutes, I’m bound to be writing a lengthy screed about how amazingly suckass Apple is to deal with. Yeah, YET ANOTHER ONE.

Do yourself a big favor… DO NOT BUY APPLE PRODUCTS. From an engineering perspective, they’re awesome. From an end-user experience, you’re fucked up the ass with a 2×4 the minute you have a problem with them unless you’re willing to pay a company to fix a defective product you bought from them.

Wait, I was going to rant about that later… :)

Adobe is appropriately named… they provide foundational building materials that you can use to build great things. Apple isn’t appropriately named, though. They’re right to name themselves after a fruit, but they’ve got the wrong one. They should call themselves Lemon, since that’s what they sell.

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